NEED MORE ADULTS IN YOUR GYM?

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The U.S. Labor Dept. tells us that of all small business start ups, ninety percent fail within their first year. Of the ten percent that make it past the one year mark, ninety percent of those fail before their fifth year. We are happy to report that we have dozens of affiliate gyms who are in that “one percent” of businesses that make it! Our system is proven across the country in gyms that we have helped to grow!

A recent nationwide report found that “Krav Maga” ranked third, behind only “Fitness Kickboxing” and “Martial Arts For Children”, in internet searches for martial arts or self defense. People are looking for good Krav Maga! Like most Krav Maga organizations we will teach you and your staff excellent real world self defense techniques. Krav Maga is easy to learn, easy to remember and extremely effective. Law enforcement and military groups throughout the world seek out Krav Maga because of its reputation as that of real-world, no-nonsense self defense. What separates the USKMA from other organizations is the business and marketing side. We will show you exactly how to use awesome marketing to get people in, lead awesome introductory lessons that will get people to join, and teach awesome classes that people want to keep coming back for! We will show you every aspect of how to run a Krav Maga gym…everything from how to answer the phone to providing you with social media copy to giving you class lesson plans with videos. We will share everything with you that we did in our Ohio gyms to go from start to over 700 members. The great thing about our marketing is that it is done with integrity. No used car salesman techniques!!

We start you out with our instructor training. Four days of intense classes in which you will learn the level 1 techniques, how to teach and how to run a Krav Maga gym with an emphasis on marketing. We do not bring you in to show you how tough we are, to flunk as many as possible or to let you leave at the end not knowing if you passed. We believe that Krav Maga is good for people and that it will keep them safe. Our goal is to teach others this system to spread it throughout the U.S.

When you are finished with your training and ready to run our system we help you every step of the way. We will design for your gym a landing page that is linked to from USKMA.com and KravMagaRocks.com. KravMagaRocks.com ranks high on search engines to allow anyone looking for a Krav Maga gym to get great information on what Krav Maga is, what they can expect when they attend classes and, of course, lead anyone in your area to your gym. When they fill out the information form they get several e mails sent to them in the following week that show them the benefits of Krav Maga. You will get their info e mailed directly to you so that you can follow up as well and have them on your e mail mailing list for seminars, specials, etc.

We have done everything over the years for advertising and have come to realizing that social media is where it’s at right now. Over 1 billion people are on Facebook! We have teamed up with the social media gurus at Social Media Dogo who work with major companies to get them noticed! We will show you how to run ads, boost posts and (a USKMA exclusive) give you content to use on your social media platform several times per week. We design the ads for you with your logo and gym info, articles, blogs, videos, etc…and you get them several times per week, every week.

We schedule level one instructor trainings at gyms across the nation several times during the year, check “events” page of USKMA.com for training dates. You will leave our instructor training with a great knowledge of all of our level one techniques as well as some level two and weapon disarms. We will then give monthly video staff meetings, drill of the month, technique of the month, marketing material, etc. and show how at our Ohio gym we were signing an average of 48 adults per month over a two year period. You will also be given access to the affiliate page of one of the top web sites in the business. This site is your one stop shop for running a Krav Maga gym. On the site are videos on how to run intros, classes, cardio classes and drills as well as lesson plans, how to write a press release, marketing material, ad photos and much, much more.

We would love to include you in our upcoming training. Call or e mail with any questions.
Mark Slane
UnitedStatesKravMaga.com
614 301-9825

ABOUT USKMA’S LEAD INSTRUCTOR; Mark Slane is a retired firefighter who has been in the martial arts for 30 years. He started with Taekwondo and is a 4th degree black belt in that art, coached many national champions in Olympic style TKD and is a former light wt. sparring national champion (executive sr. division). In 1998 Mark was in the first group ever brought to Krav Maga Worldwide in LA for instructor training and opened one of the first half dozen krav maga gyms in the nation. In 2003 Mark tested for black belt, one of only 20 or so in the United States at the time and is now a 4th degree black belt. Mark is the author of four books on krav maga (see his author profile on Amazon) and has had an article published in Black Belt Magazine.

A short video on what Krav Maga is about; https://www.youtube.com/watch?v=4tW5jnrKLaQ

PS, here are testimonials from a few of our affiliates;
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“I am running your system to the tee and I’m 130 members in less than a year, and that is starting from 0 and in a city where I knew no one.” Juan Acosta, Ft. Myers FL
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“I have traveled around a lot ,, and trained with some of the top trainers … We were truly blessed to find a great instructor ,, my group truly enjoyed all the training .. I feel it was the best program we have ever had presented to us ,,,it was the real deal and we were very honored to have you down and look forward to a great training future ahead thank you again”

– Alex Azar, Longview Martial Arts
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“February is our one-year anniversary as a USKMA Affiliate. I am really excited about the future of CKMF and the USKMA. I just wanted to drop you a line and tell you how much I appreciate you and the USKMA. We truly have a very friendly, customer-oriented Krav Maga association. A great network of people. I am so looking forward to growing with the USKMA and being a part of a truly great organization. Thank you for all you have done for us!”
-Danny Caudill Kentucky State Police Officer
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“My name is Manny Cabrera. I am a life-long martial arts practitioner and instructor. I have studied a variety of diverse martial arts over the past 43 years and have made martial arts instruction my chosen livelihood. For 16 years I was the National Director for the United States Taekwon-Do Federation, based out of Little Rock, Arkansas where I assisted instructors and school owners from all over the country in developing their schools and businesses. I also spent two years as the Chief Business Consultant for the National Association of Martial Artists (NAPMA), which at the time was the largest martial arts business organization in the world. I have trained in TaeKwon-Do for most of my life and have achieved the rank of seventh degree black belt and the title of Master Instructor. As a competitor, I was honored to win several championships including a European Karate Championship in 1977 and 1978. In 1982 I won a kickboxing national title and a Jiu Jitsu national title. In addition, I was fortunate enough to have won several regional, state and local contests as well.

Several years ago I decided to pursue an education in Krav Maga because of all that I had heard about it being a superior self defense sstem. I felt that adding Krav Maga to the menu of my martial arts school would be of great benefit. I began to research the many different organizations offering instruction in Krav Maga and, after looking closely at several I decided to join the United States Krav Maga. I made that decision because I felt that the USKMA and particularly it’s President and Founder, Mark Slane had views and opinions on self-defense that were similar to my own. The USKMA offers its members a complete curriculum designed to be effective and easily implemented. Slane’s previous experience as a fourth degree black belt in Taekwon-Do has allowed him to experience, first hand, the transitions needed to add Krav Maga to an already existing martial arts school.

I have continued to be pleased with the on-going support we receive every month. Class drills, business advice and daily reminders are very helpful with the development of our program. I would recommend the USKMA to anyone who is considering adding a specialized self-defense program to their school or gym. The instruction and support provided by Mark Slane and the entire USKMA staff are second to none!” Manny Cabrera, Sidekicks Family Martial Arts Tampa, FL
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“I have trained in Martial Arts most of my adult life, earning multiple Black Belts in traditional arts. Throughout my time as a Martial Artist and while serving as a Federal law Enforcement Officer and as a United States Marine Corps Officer I have had the opportunity to train in many martial arts and self defense programs. To say that I was greatly impressed with the staff of USKMA would be an understatement. They have taken what we are all looking for in self defense and have put it in an easy to understand and logical format. The curriculum and staff will challenge you while maintaining a safe and friendly atmosphere. Be prepared to sweat, learn sound defense and be safer upon leaving their gym. The atmosphere created at USKMA is one of encouragement to anyone who is interested in learning self defense, regardless of your age or ability. I would highly recommend this program to anyone who is serious about learning true self defense.” —Maj. Paul Oppedisano
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“Mark Slane has the blueprint for running a succesful Krav Maga gym, and his team of professional instructors expertly execute that plan. I have been training in various martial arts for over thirty years and teaching fellow police officers to survive on the streets for the past seven years. I know from experience that finding instructors who bring the ‘total package’ is rare. Mark and his instructors are not only expert Krav Maga practitioners, but they are capable of effectively translating their knowledge into great results for their students.
My gym, Force 3 Krav Maga and Fitness recruited more students in one week after incorporating Mark’s marketing strategies than we had in the previous three months. Our mission is to create a safer society through education and training, and we are far more capable of getting that training out to good people thanks to Mark’s strategies and methods. If you are interested in incorporating Krav Maga into your gym or starting a Krav Gym, it would be a mistake not to consult Mark Slane. John, Aaron and the others at USKMA are great people who are passionate about Krav Maga and the positive impact it can have on people’s lives. Follow the leaders folks!” —Brannon Hicks, SWAT ATL, Law Enforcement Defensive Tactics Instructor, Force 3 Krav Maga and Fitness, St. Johns, FL
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GET IN, STAY IN!

One of Imi Lichtenfied’s students tells a story about the time that there was a TV on with a Bruce Lee movie playing. The student asked Imi “what do you think of Bruce Lee”? Imi said “Well, the boy is very good, however, if he has time to duck he has time to go in and finish….but that would make for a short movie I suppose.” Krav Maga training has a technique that is very unique called “bursting.” We push off of a foot like a sprinter leaving the starting blocks to put our whole weight behind an attack or block and to get inside. We want to be inside because we never think that one punch, elbow, etc. will knock out the attacker (it indeed may but we can’t take that for granted) so we want to be close to clinch and attack and attack again until the bad guy is done.

A person in a sparring match can move, strike, move some more, circle, strike again, etc. This works because in a sparring match there are two evenly matched opponents competing with a set of rules. In the real world fighting like this only works if we are better, stronger, aren’t worried about a second attacker, have time, etc. In Krav Maga we realize we don’t have those luxuries so we want to burst in, hit the bad guy many times, finish him as quickly as we can and never give him the chance to strike at us more than once. In a choke, for instance, getting the bad guy’s hands off or our throat and then backing off, squaring up to fight and then throwing punches would only work if we are the better fighter. Instead we remove the attacker’s hands, simultaneously kick his groin, land forward, clinch the attacker and throw non stop knees & front kicks until he is done.

We show this concept from the very first intro lesson at our gym. We show a front kick, let the new student do a few, and then stop the student to teach Krav philosophy. We tell them that their kick was fine (it’s an easy technique) but not to kick and put their foot back where they started. If they kick and put their foot back they have to kick again to get back close to the attacker. We show them to kick and put their foot down forward because then the attacker is right there for a knee with the other leg or they can just clinch the attacker and deliver multiple combatives.

When there is a weapon involved this becomes even more important. If we can’t run or pick up something to smack the attacker with we want to go in. If it’s a handgun we direct it off of us and go in and beat him unconscious. In the case of a knife or stick the attacker expects us to back up. Backing up puts us in greater danger as we are going to the most dangerous part of the stick (the end) or into the arc of the blade. In the case of the stick going in keeps us from being hit by the part going the fastest but instead takes us into the hand or forearm of the person swinging the stick. There isn’t much damage the bad guy is going to do to us there. We aren’t just moving in to escape the danger but when we do get in we deliver a strike. This strike has a lot of power as our whole body was behind it. While inside, after this first strike, we clinch and throw knees, elbows, head butts, etc. until we are safe.

The point is that you can dance and prance if you are in a fair fight. If you are fighting for your life go forward, get in deep and beat on the bad guy until he’s done! BE SAFE!

Bama Krav Maga – Big Announcement!

BIG ANNOUNCEMENT FROM
BAMA KRAV MAGA!!

Fitter, faster

We have some great additions to our classes at the Tuscaloosa YMCA! We are adding level 1 and 2 Krav Maga lasses on Wednesday evenings as well as adding CardioMMA classes. CardioMMA is a bit like Taebo, just ramped up. Five 5 minute rounds of striking bags, fight training, aerobics, etc. A great workout guaranteed to get you into shape and help you lose weight! New schedule is;

-Mon; 6:20 – 6:50 CardioMMA 7:00 – 7:50 Krav Maga level 1
-Wed; 5:30 – 6:00 Krav Maga intro 6:10 – 7 Krav Maga level 1
7 – 7:45 Krav Maga level 2
-Thurs; 6:20 – 6:50 CardioMMA 7:00 – 7:50 Krav Maga level 1
-Sat. a.m.; 9 – 9:30 CaredioMMA 9:40 – 10:25 Krav Maga level 1

Schedule starts Oct. 7

FREE INTRO & CLASS MONDAY SEPT. 28 Bamakrav.com

Call or e mail for info. Mark@uskma.com 614 301-9825

Permission to Strike First!

This blog by guest blogger; Matt Kissel – 2nd degree USKMA black belt and Law Enforcement Officer

Permission to strike first!

Traditional martial arts often wait for the first punch. We don’t live in a traditional world. Your attacker is not raised with Honor, Discipline and Respect for others. He has chosen you as his victim and wants to prey on you.
The attack comes on fast and brutal. Sometimes without our ability to even see it. A full on ambush from your blindside and you enter the fight from the worst possible time. You’ve been hit, cut, knocked to the ground, swarmed… But not all attacks start this way. I want to discuss the ones that start a bit more slowly.

We have all heard of the X. The place the attacker has chosen. He is waiting for his prey to arrive at it. Your there and he approaches. The setup, The attacker may use a ruse to gain your attention or distract you from their real intent. “Do you have some change.. Know what time it is.. I lost a puppy. “. No matter how benign it may sound you have to trust your guy. Is this guy legit or setting me up?

The confrontation. His real intent comes out. He produces a knife or gun. Maybe he just grabs you or blocks your way. Now is the time to ask your self. “Can I get away?” If you can run! The attacker is looking for “easy prey”. Your running metamorphous you into the difficult prey or better yet ” an opponent”. If you can’t, should you do what he demands. He can have my money, there isn’t much there anyways. He can use my credit cards. The detectives will get pictures of him buying gift cards at the gas station. Someone will know him. He will get caught. It’s my immediate job to get home to my wife and family.

But what if I can’t get away? What if giving him what he wants won’t satisfy him? What of he wants something from you like rape? What if he wants to take you somewhere? You are going to be in a fight very soon.

I say start it. Be the one that hits first, knocks him to the ground, ambushes him. Come in strong, fast and brutal. In Swat we call it the trinity (speed, surprise and fierceness of action). It must have all three to be an effective counter attack. If you lose one of them you have to work very hard to get back in control of the situation.

Make witnesses that see and hear you with your stance, open hands palm out, yell “stay back” back off, call 911. “. Criminals never yell these things. We need witnesses from near and far. Someone that will point out my actions before the fight starts so the police will list me as the victim. Get to a safe spot, Be the first to report the attack.

We as instructors have to give permission to strike first. Those that trust us to teach them to protect themselves also trust us to tell them the truth. You can not block all the attacks. You can not always absorb the first punch. If you wait to be struck first you may be too late and not survive the attack. Tell your students it’s O K to strike first. Use roll play with attackers and let them explain their actions afterwards.

Bottom line; If you identify the setup and confrontation and decided you can’t get away without becoming physical. You have permission to strike first.

A story from my job as a police officer; We had a criminal attempt to rob a pizza delivery driver. The driver saw the knife and slapped the knife hand and delivered a right cross that knocked the robber out. Bet he didn’t see that coming. We never solved the robbery but we never had any more either.

In law enforcement we have a saying to each other ” be safe!” I say ” be dangerous!” Be the most dangerous prey he ever crossed.

PRESS FORWARD!

“Danger. If you meet it head on and without flinching you will remove the danger by half. Never run away from anything. Never.” W. Churchill

One of the keys of Krav Maga training that I blog about often is that there are no magic techniques. Aggression and developing a switch so that our “flinch” reaction enables us to go from overwhelmed and surprised to going forward and destroying the attacker is what keeps us safe. The one thing that we can develope to make us safer than any system, art or technique is aggression and the mindset to go forward and go hard no matter what. I wrote about this a few weeks ago in the “slow it down” blog. We go hard in classes and work aggression and a “fight no matter what” mindset and worry about perfecting technique later.

I found a beautiful illustration of this in Chuck Holton’s book BULLET PROOF. The following is a couple of paragraphs from the book; “Capt. Brian Chontosh, found himself leading a patrol through the small town of Ad Diwaniyah, south of Baghdad. In what seemed like a single heartbeat, his unit was hit with a coordinated attack of mortars, rocket-propelled grenades, and machine-gun fire. Chontosh knew immediately that it was a near ambush…and that he and his men were in the kill zone. Retreat was not an option. Dying was.

But Captain Chontosh wasn’t about to let that happen to his Marines. The love he felt for each of them instantly transformed into rage at those who would try to kill his men. He ordered the driver of his Humvee to plow directly into the enemy trench, and with a violence of actian that came from hard training, he leaped from the vehicle and attacked the attackers until his rifle ran out of ammo. He then pulled out his pistol and continued killiing the enemy until that, too, ran dry. He picked up an enemy weapon and continued fighting. Then another. Then another. When it was over, more than twenty enemy fighters were out of commission and his men were saved.”

When in doubt go forward and go hard! BE SAFE!