The USKMA; Our Affiliate Gyms Get More!!

A recent nationwide report found that “Krav Maga” ranked third, behind only “Fitness Kickboxing” and “Martial Arts For Children”, in internet searches for martial arts or self defense. People are looking for good Krav Maga! Like most Krav Maga organizations we will teach you and your staff excellent real world self defense techniques. Krav Maga is easy to learn, easy to remember and extremely effective. Law enforcement and military groups throughout the world seek out Krav Maga because of its reputation as that of real-world, no-nonsense self defense. What separates the USKMA from other organizations is the business and marketing side. We will show you exactly how to use awesome marketing to get people in, lead awesome introductory lessons that will get people to join, and teach awesome classes that people want to keep coming back for! We will show you every aspect of how to run a Krav Maga gym…everything from how to answer the phone to providing you with social media copy to giving you class lesson plans with videos. We will share everything with you that we did in our Ohio gyms to go from start to over 700 members. The great thing about our marketing is that it is done with integrity. No used car salesman techniques!!

We have done everything over the years for advertising and have come to realizing that social media is where it’s at right now. Over 1 billion people are on Facebook! We have teamed up with the social media gurus at Social Media Dogo who work with major companies to get them noticed! We will show you how to run ads, boost posts and (a USKMA exclusive) give you content to use on your social media platform several times per week. We will give you the official USKMA social media plan which we guarantee will get you page likes, and more people in the door! We also have the USKMA phone app available for free to our affiliates. Wherever you are pull up videos of all USKMA techniques, drills, teaching templates, test forms, staff meetings, etc. The student version of the app can also be a great teaching and retention tool to give to your students. Yet another service for our affiliates is the recent hiring of Chuck Heacock as our sales trainer. Chuck has been a leading fitness and krav maga gym sales guru for thirty five years and was trained by the legendary Jack Lalanne! His training on getting prospective members into the gym and getting them signed is invaluable…another USKMA exclusive!

We schedule level one instructor trainings at gyms across the nation several times during the year, check “events” page of USKMA.com and “events” on our Facebook page for training dates. You will leave our instructor training with a great knowledge of all of our level one techniques as well as some level two and weapon disarms. By the time we leave you and your staff will have our lesson plans for level 1 and know how to run classes, how to do intros, how to market, what to say on the phone, how to run a test, etc.

All of this for what you will get for two sign ups per year. That’s right, if you follow our system and sign two students in one year to a 12 month agreement we paid for ourselves. We can guarantee our system will help you sign many more than that! We will give monthly video staff meetings, drill of the month, technique of the month, marketing material, etc. and show how at our Ohio gym we were signing an average of 48 adults per month over a two year period. You will also be given access to the affiliate page of our web site and phone app. This site is your one stop shop for running a Krav Maga gym. On the site are videos on how to run intros, classes, tests and drills as well as lesson plans, how to write a press release, marketing material, ad photos and much, much more.

Here is a list of videos and forms on the affiliate section of our app to get your gym to it’s max potential followed by testimonials from a few of our affiliates:

Videos on the affiliate tab of the USKMA app include:

Our entire curriculum with new and up to date videos!

Staff meetings:
The system
Building a staff
Be a Productive owner!
Money; how much in, how much out?
What is self defense?
Running classes
Talking to and signing customers
Signing a member
How to answer Customer Questions
Don’t get sued!
Don’t trust your eyes
Be an expert
Be Prosperous
What to do about December
Dealing with employees
Extra money ideas
Different types of students
Active Shooter video
Talking to customers
Why do we teach the way we do?
Difficult customers
24 hour gym
History of Krav Maga
Put someone In charge of marketing!
Summer ideas
Your marketing staff
New year plan
December plan
Starting a gym
Why isn’t my program growing?
Advertising
Customer service
Making money lecture
Our system/classes
I need a bigger building
Beating our competition
The USKMA way
Your web site & private lessons
Your welcome pack
affiliate questions answered
Extra money ideas
Pep talk

Social Media
The USKMA Facebook Plan
Andy’s Social Media lecture
Web sites
Social Media lecture

Running classes, intros, etc.
holding mitts
Boxing Fitness
Weapons of convenience
How to partner
Level 1 class
Level 1 class talk
intro
intro talk
Differences teaching lvl 1 and 2
Level 2 class
Developing an awesome staff
Running a test

Over 75 dill videos

12 Sparring videos

Forms;
Levels 1 through 5 lesson plans
Level 1 comprehensive lesson plan
Level 1 through 5 test sheets
70 Warm up ideas
Logos and ad art work
Class Template
Waivers
Non compete forms for employees
Systems manual
Weapons disarm seminars
Women’s self defense seminar
Active shooter seminar
Home invasion seminar
Car jacking seminar
curriculum
Cardio MMA plans
Advertising ideas
Student welcome pack
Writing a press release
Grand opening ideas
Intro to fight
and many more!

Testimonials:

“I am running your system to the tee and I’m at 130 adult members in less than a year, and that is starting from 0 and in a not very large city where I knew no one.” – Juan Acosta, Ft. Myers FL

“I have traveled around a lot ,, and trained with some of the top trainers … We were truly blessed to find a great instructor .. my group truly enjoyed all the training .. I feel it was the best program we have ever had presented to us … it was the real deal and we were very honored to have you down and look forward to a great training future ahead thank you again” – Alex Azar, Longview Martial Arts

“February is our one-year anniversary as a USKMA Affiliate. I am really excited about the future of CKMF and the USKMA. I just wanted to drop you a line and tell you how much I appreciate you and the USKMA. We truly have a very friendly, customer-oriented Krav Maga association. A great network of people. I am so looking forward to growing with the USKMA and being a part of a truly great organization. Thank you for all you have done for us!” -Danny Caudill Kentucky State Police Officer

“I have trained in Martial Arts most of my adult life, earning multiple Black Belts in traditional arts. Throughout my time as a Martial Artist and while serving as a Federal law Enforcement Officer and as a United States Marine Corps Officer I have had the opportunity to train in many martial arts and self defense programs. To say that I was greatly impressed with the staff of USKMA would be an understatement. They have taken what we are all looking for in self defense and have put it in an easy to understand and logical format. The curriculum and staff will challenge you while maintaining a safe and friendly atmosphere. Be prepared to sweat, learn sound defense and be safer upon leaving their gym. The atmosphere created at USKMA is one of encouragement to anyone who is interested in learning self defense, regardless of your age or ability. I would highly recommend this program to anyone who is serious about learning true self defense.” — Maj. Paul Oppedisano

“Mark Slane has the blueprint for running a succesful Krav Maga gym, and his team of professional instructors expertly execute that plan. I have been training in various martial arts for over thirty years and teaching fellow police officers to survive on the streets for the past seven years. I know from experience that finding instructors who bring the ‘total package’ is rare. Mark and his instructors are not only expert Krav Maga practitioners, but they are capable of effectively translating their knowledge into great results for their students.
My gym, Force 3 Krav Maga and Fitness recruited more students in one week after incorporating Mark’s marketing strategies than we had in the previous three months. Our mission is to create a safer society through education and training, and we are far more capable of getting that training out to good people thanks to Mark’s strategies and methods. If you are interested in incorporating Krav Maga into your gym or starting a Krav Gym, it would be a mistake not to consult Mark Slane. John, Aaron and the others at USKMA are great people who are passionate about Krav Maga and the positive impact it can have on people’s lives. Follow the leaders folks!” — Brannon Hicks, SWAT ATL, Law Enforcement Defensive Tactics Instructor, Force 3 Krav Maga and Fitness, St. Johns, FL

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The USKMA welcomes Chuck Heacock!!

The USKMA has a new marketing/sales director, Chuck Heacock!! Chuck is the one i look at as my mentor as far as marketing, sales, building a sales team, etc. go. I was in the first group that Worldwide ever brought in to start spreading Krav Maga throughout the US in ’98 and i remember every break (when everyone else was going to the instructor and asking about techniques) hitting up Chuck and learning how to get people in the door. Years later when we started Ohio Krav Maga & Fitness my Mrs., who had never sold in her life, talked to Chuck weekly and did everything he said. This was the start of us signing 48 per month on average and hitting 750 members!

Chuck is going to be making sales videos, being available to talk and basically giving invaluable sales training to USKMA affiliates. Meet Chuck at Krav Con in October (kravcon.net)!

Mr. Heacock was born 1964 in Detroit Michigan. In 1972, his family relocated themselves and their family business, Operon Distribution, and moved his business to California. By the time Chuck was eight years old he had discovered Tae-kwon-do and was entering every tournament he could get involved in. Martial arts and going to work with his father at Operon Distribution became his diving passions.

Upon relocating to Southern California, Mr. Heacock, then a teenager, was hired at his first job, Jack Lalanne’s health club in Burbank, California, which would set his passion for the sports and health club industry. In 1981 Mr. Heacock’s dedication found him asked to physically train with luminary Jack Lalanne himself and Jack’s wife, Elaine. At this time Mr. Heacock has risen to be responsible for five locations as manager.

In 1983, at 19 years old, and after learning the in-and-outs from some of the top locations in the fitness industry, it was now time for Mr. Heacock to open his own health club. He spent three months in a renowned sales training camp complimenting his hands-on abilities in business operations. Mr. Heacock then joined forces with Brian Floyd a local and well known bodybuilding competitor to form National Club Consultants (NCC).

By the end of its third year in business, NCC had bought and sold seven health clubs to some of the largest operators in the business, including LA Fitness, Gold’s Gym, Powerhouse Gym, Club One, Meridian Health Clubs and Family Fitness Centers now known as 24-Hour Fitness.

Over the next four years National Club Consultants grew to own and operate six health clubs specializing in private training, nutritional consulting and sport specific training. NCC sold the consulting arm of the business and opened the Santa Clarita Athletic Club, in Santa Clarita, California, which at the time was one of the highest grossing pre-sales facilities on record.

In 1990, Mr. Heacock took the opportunity to expand his operational knowledge by working with his father’s business, Operon Distributors, where he would gain valuable experience in warehousing and shipping and receiving to further expand his business operations knowledge.

Upon the sale of Operon Distributors, Mr. Heacock focused on business development and consulting services to the sports and health club industry, including the expansion of Bodies in Motion from a single location to five.
At that time Mr. Heacock identified Krav Maga, a small martial art school in West Los Angeles, as having a large growth potential. Always looking for a new challenge, he signed on as Sales Manager and helped expand the school from 200 students to 2000 students in the first 24 months. It was now time to begin the Krav Maga Worldwide licensing program, which Mr. Heacock developed as Director of Marketing and Sales. Under his direction, Krav Maga Worldwide has grown to over 240 schools throughout the world and is the largest adult martial arts organization in the world.
Today you will find Mr. Heacock expanding his business development and consulting services relying on the vast knowledge and experience that over 30 years of effort brings. Industry leading clients include: Century Martial Arts Supply, Monster Fitness, 360 Combat clubs, Bodies in Motion, Monkey Bar Gyms, Bas Rutten MMA System, American Fight League, International Fight League, John Hackleman’s Pit, Mike Chat’s XMA, Mass Training Systems, ATA, Karate America, Tap-Out, Powerhouse Gyms, Gold’s Gym, RevGear Martial Arts Supply, EFC Billing systems, and Members Solutions.

Curriculum DVD & App – 3 DAY SALE!

This weekend only our new phone app is 20% off and our DVD’s are 25% off!

The USKMA phone app is 20% off this weekend with code USKMAapp! Take your Krav Maga with you wherever you go!!

All new videos, up to date curriculum!

Each level $14 or all five levels for $56 (ordering all 5 levels includes black belt curriculum and class drills for free). Until Sunday 20% off – $11.20 for each level or $44.80 with code USKMAapp.

After order you will receive an e mail for each level with download instructions, user name and password.

Also; DVD complete set 25% off! Use code USKMAdvd

https://uskma.com/store/

NEW; KRAV MAGA FOR THE DOJO!

The United States Krav Maga Association is starting a new program KRAV MAGA FOR THE DOJO for those martial arts dojos that are not looking for a stand alone Krav Maga program. This is for the instructor who is looking to add a self defense or fitness component to their curriculum. Can also be used by Dojos for post black belt material, upgrade clubs like masters club, black belt club, etc, in house Assistant Instructors training and/or fitness style no rank classes

The training will consist of a level 1 and a level 2 two day training (generally a weekend). After each you will have dozens of techniques for your students for both unarmed attacks and attackers using handgun, knife, stick and long gun. Krav Maga techniques are easy to learn, easy to remember and effective! After training you will have unlimited access to the USKMA for advice & to answer questions, use of all USKMA material and logos, etc. as well as access to our “Dojo” page on USKMA.com where you can watch videos on every technique you have learned and have them explained by USKMA black belts. All this for only $59 per month.

Krav Maga is the world’s most battle tested self-defense system. Designed for the Israeli Defense Forces it has been embraced by civilians, military unites and law enforcement divisions the World over. E mail us at Info@uskma.com for more info!

Here are testimonials from a few of our affiliates;

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“I have traveled around a lot and trained with some of the top trainers … We were truly blessed to find a great instructor. My group truly enjoyed all the training … I feel it was the best program we have ever had presented to us. It was the real deal and we were very honored to have you down and look forward to a great training future ahead thank you again”
– Alex Azar, Longview Martial Arts
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“February is our one-year anniversary as a USKMA Affiliate. I am really excited about the future of CKMF and the USKMA. I just wanted to drop you a line and tell you how much I appreciate you and the USKMA. We truly have a very friendly, customer-oriented Krav Maga association. A great network of people. I am so looking forward to growing with the USKMA and being a part of a truly great organization. Thank you for all you have done for us!”
-Danny Caudill Kentucky State Police Officer
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“I have trained in Martial Arts most of my adult life, earning multiple Black Belts in traditional arts. Throughout my time as a Martial Artist and while serving as a Federal law Enforcement Officer and as a United States Marine Corps Officer I have had the opportunity to train in many martial arts and self defense programs. To say that I was greatly impressed with the staff of USKMA would be an understatement. They have taken what we are all looking for in self defense and have put it in an easy to understand and logical format. The curriculum and staff will challenge you while maintaining a safe and friendly atmosphere. Be prepared to sweat, learn sound defense and be safer upon leaving their gym. The atmosphere created at USKMA is one of encouragement to anyone who is interested in learning self defense, regardless of your age or ability. I would highly recommend this program to anyone who is serious about learning true self defense.” —Maj. Paul Oppedisano
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“Mark Slane has the blueprint for running a succesful Krav Maga program, and his team of professional instructors expertly execute that plan. I have been training in various martial arts for over thirty years and teaching fellow police officers to survive on the streets for the past seven years. I know from experience that finding instructors who bring the ‘total package’ is rare. Mark and his instructors are not only expert Krav Maga practitioners, but they are capable of effectively translating their knowledge into great results for their students.
My gym, Force 3 Krav Maga and Fitness recruited more students in one week after incorporating Mark’s marketing strategies than we had in the previous three months. Our mission is to create a safer society through education and training, and we are far more capable of getting that training out to good people thanks to Mark’s strategies and methods. If you are interested in incorporating Krav Maga into your gym or starting a Krav Gym, it would be a mistake not to consult Mark Slane. John, Aaron and the others at USKMA are great people who are passionate about Krav Maga and the positive impact it can have on people’s lives. Follow the leaders folks!” —Brannon Hicks, SWAT ATL, Law Enforcement Defensive Tactics Instructor, Force 3 Krav Maga and Fitness, St. Johns, FL
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ORDER THE USKMA’S NEW SHIRT & GET 2 FREE DVD’s!

THE USKAM’S NEW ‘THIN BLUE LINE’ T-SHIRT

Order our new shirt from the store page on USKMA.com and you will receive two dvd’s (both the knife defense seminar and the handgun disarm seminar dvd’s) absolutely free!! A $38 value yours free for ordering our new “Thin Blue Line” shirt!

Both dvd’s were recorded at USKMA seminars and include drills, techniques, philosophy of weapon defenses, etc. Offer good until June 30!

http://unitedstateskravmagaassociation.com/store/

Our Training Has Flaws…On Purpose!

Some self defense training is better than others but ALL training has flaws. The flaws are built in on purpose. Think about it, we are training to beat down someone until they are no longer a threat. How often do we do this in training? Never. It is truly like teaching people to swim but never getting in a pool.

We must have built in flaws, but we must recognize that they are flaws. One of the most unrealistic things in our training is our training partner. The person attacking you in the gym is a partner who is there for your mutual benefit. They want you to be able to go to work tomorrow, want you to train with them next week, care about you and looks out for you. This is not the same person that will be attacking you on the street. The exact opposite type of person will be attacking us on the street!

When we accidently do make contact with our partner in the gym what is it that we usually do? We stop and apologize. This isn’t the reaction we should be ingraining!

We train too often with pre conceived notions of what will work and what will happen in a fight. How do we know that those knees or that elbow would have been devastating in a fight? He may well get up and come at us harder. In the real world people take pool cues to the head, stabs to the heart, multiple gun shots to the chest, etc. and keep coming. “I kicked you in the balls, you would have went down and been done”. This may be a true statement but I’m not willing to bet my life on it.

In the gym we purposely pull our punches and kicks to not make contact. Again, what kind of training is that when the goal is to kick and punch people hard? If we pull our combatives 1,000 times in training under stress we will probably do exactly what we practiced. I had a high school kid who every time in training for a head lock defense would smack his partner on the thigh instead of the groin. I am sure that his partner appreciated this but the one time he had to do it for real when someone put him in a headlock at school he hit the attacker on the thigh. The defense still worked fine, he was just upset that the groin strike didn’t come out of him. I had the discussion with him that whatever we train is going to come out of us when it’s for real.

We fight in a gym that we keep open, padded and uncluttered for safety. In the Real world there are obstacles everywhere! My good friend and retired police sergant, Brannon Hicks, swears that he is going to bring coffee tables and shrubs into his gym. He says that it seems like every time he had to fight with someone on the streets one of those two things were and the way! The difference between a hazard and a gift is who sees it first. We need to train to see that curb or corner of the bar and use it…our gyms don’t have these things!

The old adage “you fight like you train” is a lie unless (as SGT Rory Miller says in his books) you trained blind, deaf, stupid and clumsy. There is no great way to totally prepare for the chemical dump, emotions, freeze, etc. that a real world violent attack will create. We cannot totally train for what is coming…that’s just the way it is.

Training for life and death is what we are doing, forgetting about the in betweens. It could be life, it could be death, it could also be a colostomy bag, a wheelchair for life, blinded, brain damaged, etc., etc. We train with Hollywood in mind way too often!

How do we mitigate these training flaws?:
-In class, always hit targets, pads and bags your absolute hardest.
-Forget techniques. Train your flinch reactions …go hard, go forward, go crazy!
-Train how you want to perform!
-Put everything under exhaustion and stress.
– Don’t waste time on anything that doesn’t totally agree with what you were teaching. In my classes we never warm up with shadowboxing. Boxing is throwing two or three punches, circling, moving in and out coming to throw two or three more punches… by the time you’re doing all of that in a violent encounter the scumbag’s buddy got there and hit you in the back of the head.

We must have a system which teaches to go from a relaxed to aggressive state without hesitation. We go hard in class and especially tests for a reason. The defense must work when we are at our worst, when we are exhausted or it isn’t a good defense. If you can pick when you are attacked, don’t be there! If we are ever attacked we’ll have a been there, done that feeling…and this keeps us from freezing!

BE SAFE Seminars at your gym!

Mark Slane, lead instructor of the United States Krav Maga Association, is available for BE SAFE seminars at your gym.

One Day Training Seminars;
-Home Invasion 1 hr 15 min
-Pre Violence Indicators Lecture 40 min
-Active Shooter 1 hr
-Confined Space Self Defense (Planes, Trains & Buses) 1 hr

Two Day Training Seminars (the above is day 1) 2nd day;
-Handgun Disarms Seminar 1 hr 45 mins
-Real World Violence Lecture 1 hr
-Knife Defense Seminar 1 hr 45 mins

Be Safe Seminars are great for special events at your gym, community outreach, staff training, gym money maker, etc. No prior training is necessary. Simple, effective training that can save lives! E mail Mark at Info@uskma.com with questions or to schedule.

ABOUT MARK;
Mark Slane is the United States Krav Maga Association founder and chief instructor. In 1999 Mark Slane was a member of the very first group of outside instructors ever trained at the Krav Maga National Training Center in Los Angeles. He then went on to open one of the first half dozen Krav Maga schools in the United States. To become a black belt in Krav Maga is difficult. Prior to 2007, instructors who wished to become black belts must have been personally invited to test in Los Angeles by Krav Maga Worldwide. Krav Maga Worldwide tested, on average, only four or five for black belt each year. Mark became a black belt in November of 2003 (one of only thirty in the U.S. at the time), tested with the USKMA to Second Degree Black Belt in 2009 and to Third degree in 2012 and received 4th degree black belt in 2016. Mark has trained in Israel with the founder of Krav Maga’s heir, Grandmaster Yaron Lichtenstien.

Mark has studied the martial arts for over twenty five years. Mark started his training in Tae Kwon Do and holds a fourth degree black belt in that art. In Olympic style Tae Kwon Do he won a national championship in sparring in the light weight division – 33 to 40 year old age group. He has taught martial arts to hundreds of students in various schools over the past twenty years and has coached and trained dozens of national medalists, national champions, U.S. team members and World medalists. Mark has also trained in boxing for several years with Olympic Gold Medalist, Jerry Page and has spent years studying Muay Thai, BJJ, and Mixed Martial Arts as well.

Mark retired early from his firefighter/paramedic job to devote his life to making others safer. Mark founded the United States Krav Maga Association to spread Krav Maga throughout the U.S. the right way. No politics or egos…Just real world self defense training. Mark is also the author of Be Safe! Self Defense for Women In the Real World, American Krav Maga, Defending the Barrel & the Blade and Krav Maga For Law Enforcement with SGT Brannon Hicks.